SWOT Analysis of Nokia

SWOT Analysis of Nokia

Why Nokia have to go with Cell 1&2?

Nokia is dying day by day. For overcoming from that situation they have to go with the aggressive step and which is the Cell number 1. They have a good brand value and customer service.

They also have to follow the diversification strategy.  Customer’s value and demand changing day by day. Now they are not happy with some common features on their mobile phone. They have to add more features on their phones.

So they also have to follow the Cell number 2.

 

Strength of Nokia

·         The biggest strength of the company is their brand name.

·         Many of Nokia’s products are easy to use and are usually coupled with a variety of handy accessories.

·         Good distribution network and knowledge about customers

 

 Weakness of Nokia

·         Poorly design Smartphones

·         Low performance of smartphones

·         Low sensitivity to industrial changes

 

Opportunities for Nokia

·         Growing demand for smartphones

·         Adaptation of Android

·         Ever growing Market

 

Threats for Nokia

·         Strong competitors  iPhone and Samsung

Many new and strong competitors are emerging

Comments

Post a Comment

Popular posts from this blog

Marketing Activities of Dutch Bangla Bank

Image
  Marketing Activities of Dutch Bangla Bank   3.1 Marketing activities of Dutch Bangla Bank Marketing activities help an organization to reach their targeted customers. It’s not just about selling product and service also earning trust of the customers. The banking sector of a country plays a key role in the development of the economy. Banks are now currently giving importance to the marketing activities to create awareness relating to their services to the general public. Customer plays a key role in banking sector. Customer satisfaction is very important so banks are introducing new instruments and ways in which to draw in the clients. Banks are building several strategies so as to retain the customers. Banks are currently putt stress on customer relationship management. That too they're concentrating on long relationships to retain clients. Dutch Bangla Bank has a well organized marketing strategy. They operate their marketing activity according to their strategy. Their C
Read more